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Our Story

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Emma Lodge and Olivia Lacey first met in French class at aged 13 at high school in Nelson, New Zealand.
They've been friends since, and joined their skills to follow a dream of starting a lingerie label. After talking to fellow lady friends about what they like to wear and what makes them feel gorgeous, they launched Now or Never in December 2013

After lots of note-taking and drawing inspiration from favourite fashion eras, designs were developed  that combine details from past influences with contemporary styles. 

"Our designs are subtle and sexy to compliment your individual style, we recognise that women want to feel confident and comfortable in their own skin. Now or Never offers beautiful, essential designs for everyday so you feel and look your best in whatever you choose to wear." 

"We've selected silk fabrics that feel luxurious against your body, because it's what's underneath that counts!" 

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Emma's career in fashion and textiles includes working as a designer, a machinist and also in costume for film and television productions. 

Olivia has worked as a columnist in Blenheim and a linguist in France, and now works at City Gallery Wellington. 

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All Now or Never garments are made to order in Wellington, New Zealand from quality silk fabrics.