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Limited edition Heart Print

Tender is the Night

In time for Valentine's and in the name of sweet, sweet love our Sylvie Silk Bra and Brief are now available in this super cute heart print.  




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Shop with 10% off- Valentine's Day


A gift for you, a gift for me...

This Valentine's Day, shop with 10% off and postage is free*

Simply use the discount code ForYou10 at checkout following your entry of payment details 

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Sophie is wearing Sylvie Silk Bra and Sylvie Silk Brief >>>

*Offer valid until 10th February, 2015 
Please note delivery time outside of NZ takes 5 - 15 working days

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Media Release New Collection: Tender is the Night

Tender is the Night

03 December, 2014 

Cheeky French knickers and silk slips

Lingerie label Now or Never is turning one, and celebrate with the release of a new collection of silk underwear. Tender is the Night, the label’s second ever collection, combines modern aesthetics with a nod to the flirty 1930s. It draws inspiration from the book of the same name by author F. Scott Fitzgerald and garments created by co-founder, Olivia Lacey’s grandmother.


The collection’s palette of navy, blush and black silk fabrics is paired with subtle and sexy designs. It keeps comfort in mind while offering a little bit of luxury for every day, and is a must have for lingerie lovers.


“One of my favourites is the Camille French knicker, a loose leg design once known as the ‘tap-pant’, and our take is a little shorter, a little cheekier,” says designer and co-founder Emma Lodge, “Paired with the Camille camisole, it’s a gorgeous set for day or night”.


“The sleek fitting Euphemia silk slip echoes the design lines of Olivia’s grandmother’s garments and is perfect for wearing under summer dresses,” says Lodge.


Lacey says she was delighted that they were able to reference her late grandmother’s work in the new collection.

“Euphemia learned her craft from a Parisian dress maker. She worked from a little studio on Bond Street in London in the early 1930s, where she created and brought her beautiful designs to life,” says Lacey.

“I love to hear stories about Olivia’s grandmother. In a way, she exemplifies what Now or Never is all about; a modern woman - she travelled, studied and pursued her interests,” says Lodge.


Tender is the Night is available online from 4 December at


About Now or Never


Long-time friends Emma Lodge and Olivia Lacey formed the label Now or Never in 2013. They developed the initial concepts for the brand by talking to sister lingerie lovers about what they liked to wear and what made them feel gorgeous.


Taking these comments onboard and drawing inspiration from favourite fashion eras and a love of silk, the pair came up with designs that combine details from past influences with contemporary styles.


Photography by Dinasour Toast | Models Sophie Brady and Ella Esau

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New Stockist: The Service Depot

We're wrapt to bits to be in stocked at The Service Depot in Wellington

This fabulous boutique, curated with a stylish eye, is famous for its dedication to showcasing New Zealand designers and brands. 

In the centre of town, just off Cuba Street and across from Town Hall, you'll find lots of things to fall in love with!

126 Wakefield Street
Wellington, New Zealand
04 499 7697

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Show & Tell - Saturday 12th July

Thanks everyone joined Emma and I for our first ever Show and Tell at City Gallery Wellington on Saturday. It was so lovely to see you all and show off our knickers! 

And thank you to Rock Ferry Wines for there delicious organic sparkling Rose & Blanc de Blanc. 





Yum, Rock Ferry Rosé

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