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In-store at Shen, Auckland


Hello Aucklanders,

We're excited to let you know that a selection of our Euphemia and Claudette silk dress slips are now in store at the beautiful Grey Lynn boutique, Shen.

41 Surrey Crescent, Grey Lynn, Auckland, NZ 


Euphemia Silk Slip 

Claudette Silk Slip 

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Lingerie fit for the Queen


Use promo code Queen20 to receive 20% off all Now or Never garments. Shop yourself silky today.

"One does love silk!"

Shop now >

*Promo code valid until Tuesday 2 June.

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Sweet, cloudy evenings


A new photo shoot from Evangeline Davis

Model: Ella @ KBM | Photographer: Evangeline Davis | Hair & Makeup: Elise MacMillan

Ella wears a selection of garments from both collections, Tender is the Night and I Am.


Sylvie silk bra >shop< and Scarlet silk bikini brief >shop<


Violet silk bra and high-waisted brief >shop<

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Oh so cheeky...

Tender is the Night

Our latest collection, Tender is the Night, includes one of the most famous lingerie designs, the naughty French knicker. 

Playful and subtly sexy the French knicker dates way, way back. Originally named the 'tap pant', they were later coined 'French knickers' (thankfully!) in the 1930s following the garment's popularity among the flashing performers of the Moulin Rouge.

Now or Never's Camille Silk French Knicker

In keeping with tradition and our love of silks, Now or Never's Camille French Knicker is made from 100% silk and comes in black with subtle self stripe. It's the perfect match with our Camille Silk Cami (pictured above). 



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Euphemia, an inspiration

Tender is the Night

Our Euphemia Silk Slip from recent collection, Tender is the Night, is named after Olivia's grandmother, who also designed and made lingerie back in the 1930s in a small studio on Bond Street, London. 

We are lucky to have a few of her garments, one being a gorgeous silk playsuit. We took inspiration from its design lines to create our Euphemia Silk Slip. 

We wanted to acknowledge Euphemia's life and work in this collection - not only for her beautiful designs - but we were inspired by the strong independent character she was. She was born in Aberdeen, Scotland in 1909, and lived a full life during a very turbulent time in European history. 

Before marrying, she made the most of the single life (like all the ladies should)- she learned cooking in Switzerland at Le Cordon Bleu, studied design under a Parisian dressmaker in London and gambled in Monte-Carlo.

In her early twenties, she met her first husband and was stationed with him, only being married a year, Austen Keen, was killed by a torpedo onboard a naval ship off the coast of Gilbratar. Heart-broken, and things didn't get easier, with the outbreak of WWII, now a widow returned to London to assist the troops, she became a WREN transporting soliders and supplies.

She later met her second husband, a cornel in the British Army, Roland, who she married in 1945 and moved to the Isle of Mull, far north of Scotland. She had five children, ran a hotel and among many other things drove around in a Rolls Royce!

Her life reads a little like a movie, and her ability to live a life pursuing her own interests, travelling as well as serving her country, and raising a family is an extraordinary feat in any era. So, here's to you, Effie, a true inspiriation! 

Still from her favourite movie, Doctor Zhivago


Her favourite book, The Snow Goose by Paul Gallico (1940)


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