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News — Media Release

Introducing Everdene

Everdene Media Release

Media Release: Beautiful and Sexy – Now or Never releases third lingerie collection

Wellington-based lingerie label Now or Never is excited to announce the release of their third collection, Everdene. Pairing dreamy colours, understated designs with sumptuous silk fabrics, Everdene offers a little luxury for every day wear, and is a must have for all lingerie lovers.

The new collection includes bras, briefs and dress slips in a colour palette of dusk pink, honey and classic black delivered in Now or Never’s signature design style.

“Our design philosophy is to create beautiful, understated and sexy pieces that compliment whatever you choose to wear and make you feel gorgeous, always!” says designer Emma Lodge.

“We were inspired by literary heroin Bathsheba Everdene from Thomas Hardy’s famous novel Far from the Madding Crowd (1874). She was one feisty and independent character and is still an inspiration 130 years on,” says Lodge. 

Everdene is now available online

and in stores soon.

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About Now or Never

Long-time friends Emma Lodge and Olivia Lacey formed the label Now or Never in 2013. They developed the initial concepts for the brand by talking to sister lingerie lovers about what they liked to wear and what made them feel gorgeous.

Taking these comments onboard and drawing inspiration from favourite fashion eras and a love of silk, the pair came up with designs that combine details from past influences with contemporary styles.

Image: Model Xanthe Whitely (Kirsty Bunny). Photo: Lousie Hatton 



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